"TeleRead: From what I’ve seen from browsing your site, Publerati doesn’t work quite like most people expect from a publisher or literary agent. Give us a quick overview of what you do and how?
Caleb [Mason]: Publerati is a hybrid ebook fiction publisher and literary agency. In many ways we are playing both sides of the street: looking to move forward into the new digital streams for books that are completely separate from the traditional publishing industry and its current business models, but also looking to sell rights to the traditional industry when and if we feel it is in the best interests of our authors, and the authors in fact want to go in that direction. Some do not, but instead want to go forward as their past publishing experiences have not been good. No one emails them back. Their books are published and declared out of print before having a reasonable chance. Editors come and go so fast the authors get lost within the mega-publishers.
TeleRead: What types of books do you publish and why?
Caleb: We only publish fiction and do so in all popular ebook formats. We actively look for novels that are unique and unlike the many genres already well represented by large publishers. In essence, we are taking the risk on titles we feel have artistic merits with the potential to also become commercially successful. Some people in the publishing industry say it is like a farm league for larger publishers, which could be the case for some titles, and this is why I wanted Publerati to be a hybrid agency and ebook publisher, at least at our start while we see how things play out."
— Julie Monroe, in conversation with Caleb Mason, Teleread