"Earlier this month, McDonald’s announced that throughout the UK [they] are replacing the toys that have traditionally come with Happy Meals with educational books as part of an effort to help boost literacy.
With this move, the company will become the UK’s largest children’s book distributor with plans to give away more than 15 million books over the next two years. They are teaming up with Dorling Kindersley and WH Smith for the promotion."
— Dennis Abrams, Publishing Perspectives
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