"There's a pervasive arrogance in the approach of technologists to books. Every new wave of technology arrives with its techno-prophets, assuring us we'll no longer have to deal with those fusty old book things and their tiresome words. In the future all novels will be interactive multimedia experiences….
We're in the process of shifting the book from paper page to digital screen, but what we actually choose to read are still chunks of text, around 100,000 words long give or take, which start at the beginning and finish at the end. No branching interactive story lines. No embedded multimedia widgets. And definitely no chance for the reader to mess it up by doing something silly. Or worse, mundane."
— Damien Walter, The Guardian
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