“Stop carving that gravestone. Brick-and-mortar bookstores aren’t dead, yet. On the contrary, independently owned bookstores are growing in number. According to the American Booksellers Association, since hitting a nadir in 2009, the number of indie bookstores in the U.S. has grown 19.3 percent, from 1,651 to 1,971. The current total is less than half the 1990s peak of around 4,000. But it still serves as a rebuke to the conventional wisdom that equates Amazon’s relentless rise with the inevitable death of the physical bookstore.
But there’s more to the story. There is increasing evidence that the same digital transformation that has so dramatically reshaped the publishing industry, and driven millions of consumers online, also paradoxically rewards locally rooted authenticity. Our digital tools are steering us toward brick-and-mortar stores that promise a more satisfactory consumer experience than either chain stores or online emporiums can provide.”
— Andrew Leonard, Salon
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