Friday, December 28, 2012

Shameless


"Most difficult was enduring the stigma. Traditional publishers wrote the rules; no one--publishing houses, agents or mainstream media--would touch self-published authors, largely denigrated as hacks who couldn't cut it in the traditional world. Even superstar John Locke, who'd sold millions of e-books, had few fans offline. When Locke struck a sweetheart distribution deal with Simon and Schuster, his books appeared in bookstores, but few owners and shoppers knew who he was; as a result, his books languished in the lower rent area on shelves at the back of stores.
     Happily, the world has changed. In December 2011, Amazon stunned the industry when they introduced their KDP Select program, giving Amazon Prime members free access to thousands of books (now 180,000) in their Kindle Lending Library and offering authors an exciting new marketing opportunity and a brand new revenue stream. To participate, authors are required to distribute exclusively through Amazon, sparking outrage in the publishing world and--surprisingly--opening new avenues and presenting new opportunity for self-published authors."
 — Terri Giuliano Long, Huffington Post
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